Analysis and Improvement Suggestions for the Current Situation of Fresh Yak Meat E-commerce in the Tianshui Section of Qilian Mountains
Abstract：This paper takes fresh yak meat from the Tianshui section of the Qilian Mountains as the research object, elaborating on its production and e-commerce development status. Using SWOT analysis, it is found that this industry has advantages such as high-quality meat and policy support, but also faces disadvantages such as a long growth cycle and single sales channels. It faces opportunities such as consumer upgrading and policy support, but also encounters threats such as brand competition and epidemic risks. Therefore, it proposes suggestions such as strengthening brand building, improving awareness through online and offline channels; expanding sales channels and opening up the international market through multiple platforms; improving meat quality and establishing a quality inspection and traceability system; strengthening talent training and introduction, and cooperating with universities and scientific research institutions; enhancing technological innovation and application, and developing products through new technologies, to promote sustainable development of the industry and help regional economic growth and rural revitalization.
Keywords：YakFresh meatE-commerceSWOT analysisSuggestions
Publication Date：2025-10-25
Online Publishing Date：2025-11-19(First online date of this platform, not the publication date of the document)
Pages：4( 88-91 )