Market Prospects and Development Directions of China's Turtleneck Industry (Part 2)
Abstract：4. Current Market Situation of Edible Turtlenecks
(1) The consumption market for live turtlenecks is gradually shrinking amid fluctuations. In 2023, the consumption volume of live turtlenecks dropped to 160,000 tons, and the total sales (including various products) of turtlenecks were approximately 76 billion yuan, a decrease of 60% compared to the peak of 190 billion yuan in 1998. The reduction in production and output value is mainly due to the sharp decline in the market, especially the drop in sales of live products. The main reasons for the decline in turtleneck production and the sluggish market are threefold: first, the consumer base is shrinking, as the traditional consumer group, the elderly, is rapidly decreasing, while the younger generation rarely considers purchasing and consuming this ingredient due to the multiple difficulties involved in selecting, slaughtering, and cooking turtlenecks.
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Publication Date：2025-05-10
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：2( 1-2 )